Home textile industry: finding breakthroughs from weak links in the value chain

With the development of the home textile market, there has been a significant change in the structure of consumer demand. If home textile enterprises still do not improve their business models, it will inevitably lead to a single and homogeneous product structure, extensive brand building, homogeneous channels, homogeneous profit models, extensive and simple competition methods, and weak enterprise innovation. During the rapid growth period of the entire home textile industry, the drawbacks of homogenization of business models can still be temporarily overshadowed by the rapid growth of the industry. Some enterprises rely on taking advantage of the high-speed growth of the industry to survive and develop. However, once the home textile industry enters a period of slow growth or the external macro environment changes, such as the arrival of the financial crisis and the downturn of the real estate market, the similarity of business models will cause many enterprises to fiercely compete for the same market.

A successful business model has many characteristics, with uniqueness and innovation being prominent. In the same field, similar and identical business models will eventually lead enterprises into a competitive red ocean, and only continuous innovation can enable enterprises to find a blue ocean to operate, and uniqueness determines the length of time that enterprises can have this blue ocean.

Find a breakthrough from the weak links of the value chain.

According to value chain theory, profits are often hidden in weak links of the value chain. What are the weak links in the value chain? If the products and services provided by the enterprise cannot meet the needs of direct customers, then this link is the value chain